Writing Services Pack

I'm going to write content for a client and I need to match their voice precisely.

Here are 3-5 samples of their existing writing:

[PASTE SAMPLES]

Please analyze their style and give me:
1. Sentence length and structure (short and punchy / longer and flowing / mixed)
2. Vocabulary level (simple / professional / technical / jargon-heavy)
3. Tone (formal / conversational / authoritative / warm / direct / playful)
4. Things they never do (passive voice / metaphors / lists / etc.)
5. 5 phrases or sentence patterns that are distinctly theirs

End with a "voice brief" — 3-4 sentences I can paste at the start of any future prompt to activate this style.

Create a detailed outline for a 1,500-word SEO blog post targeting this keyword:

Keyword: [TARGET KEYWORD]
Client/publication: [WHO THIS IS FOR]
Target reader: [WHO THEY ARE, WHAT THEY ALREADY KNOW]
Desired outcome: [WHAT THE READER SHOULD DO OR BELIEVE AFTER READING]

For each section, give me:
- H2 heading (written like a human, not keyword-stuffed)
- 2-3 bullet points of what to cover
- Approximate word count

Also suggest:
- A hook for the opening paragraph (a statistic, question, or scenario)
- The internal link opportunity (what topic should this article link to?)
- One counterintuitive angle that would make this different from the top 5 results

Write a full first draft of this blog post from the outline below.

Voice/tone: [DESCRIBE THE STYLE — e.g., "direct and practical, like advice from a knowledgeable colleague, not a textbook"]
Target word count: [WORD COUNT]
Client: [NAME / NICHE]

One rule: the first sentence of the article cannot start with "In today's world" or "Are you looking for." Start with something specific — a stat, a scenario, or a direct statement.

Outline:
[PASTE OUTLINE]

Write the full draft. Mark any section where you're uncertain about a fact with [VERIFY THIS].

Rewrite the following piece of content to match this brand voice:

Voice description: [PASTE THE VOICE BRIEF YOU CREATED WITH THE CLIENT VOICE CAPTURE PROMPT]

The rewrite should:
- Keep all the factual information intact
- Change the sentence structure, vocabulary, and tone to match the brief
- Remove any phrases that sound like generic AI content
- Not change the word count by more than 10%

Original content:
[PASTE CONTENT]

After the rewrite, list 3 specific things you changed and why.

Write a client proposal for a freelance writing project.

Project: [WHAT YOU'LL BE WRITING — e.g., "6 blog posts per month for a B2B SaaS company"]
Client name: [THEIR NAME / COMPANY]
Scope: [SPECIFIC DELIVERABLES — post length, format, turnaround time]
Rate: [YOUR PRICING]
Timeline: [START DATE, DELIVERY SCHEDULE]

Structure the proposal with these sections:
1. What I understand you need (2-3 sentences)
2. What I'll deliver (specific list)
3. My process (brief — research, draft, revisions)
4. Rate and payment terms
5. How to move forward

Professional but not stiff. No buzzwords. End with a clear call to action.

Write a 3-email welcome sequence for [BUSINESS TYPE].

New subscriber/client persona: [WHO THEY ARE AND WHY THEY SIGNED UP]
Brand voice: [TONE — conversational / professional / warm / direct]
Goal of the sequence: [WHAT YOU WANT THEM TO DO OR BELIEVE BY EMAIL 3]

Email 1 (send immediately): Welcome + what to expect. Under 150 words.
Email 2 (send Day 3): Most useful resource or quick win. Under 200 words.
Email 3 (send Day 7): Social proof + next step / call to action. Under 200 words.

Rules: No subject line that starts with "Welcome to..." No email that starts with "I." Every email has one clear next action.

Include subject line for each email.

Write a compelling service description for:

Service: [NAME OF SERVICE]
Provider: [WHO OFFERS IT — individual or company]
Target customer: [WHO BUYS THIS AND WHAT PROBLEM THEY HAVE]
Key outcome: [THE RESULT THE CUSTOMER GETS]
Price range: [OPTIONAL — helps calibrate tone and specificity]
Differentiator: [WHAT MAKES THIS BETTER OR DIFFERENT]

Write two versions:
1. Short (50-75 words): for a services page or proposal sidebar
2. Long (150-200 words): for a full service page section

Both should lead with the customer's problem, not a description of the service. End with a clear call to action.

Turn this article into a LinkedIn post that performs well.

[PASTE ARTICLE OR SUMMARY]

Audience: [WHO IS ON MY LINKEDIN — e.g., marketing managers, small business owners, etc.]
Goal: [WHAT I WANT READERS TO DO — comment, share, click a link, connect with me]

LinkedIn post rules:
- First line must hook them before the "see more" cutoff (under 140 characters)
- Use short paragraphs (1-3 sentences max)
- One specific insight or observation that makes someone think
- No corporate buzzwords ("synergy," "leverage," "best practices")
- End with one question that invites comments

Write 2 versions: one shorter (5-7 lines) and one longer (12-15 lines). Mark which hook is stronger.

Write a case study from these project notes:

Client (use generic descriptor if confidential): [CLIENT TYPE — e.g., "a 50-person SaaS company"]
Problem they had before we worked together: [DESCRIBE THE PROBLEM]
What I did: [YOUR WORK — be specific]
Results: [MEASURABLE OUTCOMES — numbers if possible]
Timeframe: [HOW LONG THE PROJECT TOOK]

Structure:
1. The situation (before — their problem in 2-3 sentences)
2. The approach (what we did and why)
3. The results (specific, measurable)
4. One quote or reaction from the client (if you have one, or mark [INSERT QUOTE])

Tone: confident, factual, no superlatives. Length: 250-350 words.

Write a cold outreach email to a potential writing client.

Who I'm reaching out to: [NAME, COMPANY, THEIR ROLE]
What I noticed about them: [SOMETHING SPECIFIC — a recent article, social post, product, or news]
What I do: [YOUR WRITING SERVICE IN ONE SENTENCE]
Why I'm reaching out to them specifically: [RELEVANT CONNECTION OR REASON]
My ask: [SMALL AND EASY — "would you be open to a 15-minute call?" not "hire me"]

Rules:
- Under 100 words
- Start with the specific observation about them, not "My name is..."
- One thing I can offer them, not a list of my services
- No attachments, no portfolio links in the first email
- End with one clear, low-commitment ask

Write 12 headline variations for this piece of content:

Topic: [WHAT THE CONTENT IS ABOUT]
Target audience: [WHO WILL READ IT]
Platform: [WHERE IT WILL BE PUBLISHED — blog, LinkedIn, email subject line, ad, etc.]

Write 3 headlines in each of these styles:
1. Specific and instructional ("How to X in Y Steps")
2. Curiosity or tension ("The reason most X fail at Y")
3. Data or statistic-led ("X% of Y do this — here's why")
4. Direct benefit or outcome ("X Without Y")

After the list, tell me which 2 you'd split test and why.

Edit the following content to cut it by approximately 30% without losing the key meaning or information.

Priority order:
1. Cut entire sentences that repeat information already said
2. Replace multi-word phrases with single words where possible
3. Remove throat-clearing (setup paragraphs that don't add information)
4. Cut adjectives and adverbs that don't change meaning
5. Keep all specific data, examples, and calls to action

Original word count: [COUNT]
Target word count: [ORIGINAL × 0.7]

Content:
[PASTE CONTENT]

After the edit, list the 3 most significant cuts you made and why.

Write 5 SEO meta description options for this page:

Page title: [TITLE]
Target keyword: [PRIMARY KEYWORD]
What this page is about: [1-2 sentences]
Who it's for: [TARGET READER]

Rules for each:
- 150-160 characters max
- Include the target keyword naturally
- Describe what the reader will get, not what the page contains
- End with an action phrase ("Learn how," "Find out," "Get the guide")
- No clickbait, no all-caps

After the 5 options, mark the one most likely to get clicked and explain why in one sentence.

Write a testimonial request email to send to a satisfied client.

Client name: [NAME]
Project: [WHAT YOU DID FOR THEM]
Result they mentioned: [ANYTHING POSITIVE THEY SAID — quote if you have it]
Format I need the testimonial in: [TEXT FOR WEBSITE / LINKEDIN RECOMMENDATION / BOTH]

The email should:
- Be under 100 words
- Acknowledge the project outcome first
- Make the ask easy (specific format, 2-3 sentences is fine)
- Give them direction on what to mention (the problem, your approach, the result)
- Not feel transactional

Optional: include a second version that gives them a draft testimonial they can edit (good if you know they're busy).

Write an onboarding welcome email to send immediately after a new client hires me.

Client name: [NAME]
What they hired me for: [PROJECT SCOPE]
What happens next: [FIRST 2-3 STEPS — e.g., "I'll send a questionnaire," "we'll have a kickoff call," "you'll receive the first draft by X"]
Key deadline or date: [MOST IMPORTANT DATE]
Where they can reach me: [PREFERRED CONTACT METHOD]

Tone: warm but professional. Under 150 words.

The email should:
- Make them feel confident they made a good choice
- Be specific about what happens next so they know what to expect
- Not be generic ("We're so excited to work with you!")
- End with one clear action item for them

Write an FAQ section for this product or service:

Product/service: [NAME AND ONE-SENTENCE DESCRIPTION]
Target customer: [WHO BUYS THIS]
Price: [PRICE OR RANGE]
Most common objections or hesitations: [WHAT PEOPLE WORRY ABOUT BEFORE BUYING]

Write 8-10 Q&A pairs that:
- Start with questions a real skeptical buyer would ask
- Answer each one directly (no hedging, no "it depends" without specifics)
- Address price, timeline, how it works, what's included, and what happens if it doesn't work
- End with "What's the first step?" as the last Q

Format: bold question, plain text answer. Keep each answer under 75 words.

Turn these raw facts and data points into compelling social proof copy for a [WEBSITE / PROPOSAL / PITCH DECK]:

Facts I have:
- [STAT OR RESULT 1]
- [STAT OR RESULT 2]
- [CLIENT QUOTE OR REACTION]
- [OTHER RELEVANT DATA]

Audience: [WHO WILL READ THIS]
Where it will appear: [HOMEPAGE HERO / ABOUT PAGE / SERVICES PAGE / ETC.]

Write 3 versions:
1. One-liner (under 20 words) for a hero section
2. Short paragraph (40-60 words) for an "about" or "why us" section
3. A pull quote format (if you have a client quote to work with)

Make the numbers feel real, not just impressive. Avoid superlatives.

Write a follow-up email to a potential client who hasn't responded to my proposal.

Context: I sent them a proposal for [PROJECT] on [DATE]. They seemed interested during our call. I haven't heard back.

Tone: confident, not desperate. I'm following up because I'm interested in the project, not because I need the money.

The email should:
- Reference the proposal and what we discussed
- Ask one specific question that invites a yes or no response
- Be under 75 words
- Not ask "Did you get a chance to look at this?" — that's passive

Give me 2 versions: one that keeps the door open casually, one that creates gentle urgency with a timeline.