Free Prompt Pack15 prompts · For researchers and analysts

Research and Analysis Pack

For professionals who do research and analysis work. Market overviews, competitor profiles, synthesis from multiple sources, strategic recommendations. These prompts are built for the full research workflow from scoping a question to presenting findings.

01

Market Overview Synthesis

Use when: Starting a new research project — establish the landscape before going deep

Write a structured market overview for [MARKET OR INDUSTRY].

Context: This is for [CLIENT TYPE / PURPOSE — e.g., "a VC firm evaluating an investment" / "internal strategy planning" / "a new business entry decision"].

Cover:
1. Market size — current estimate and growth rate (with source if known)
2. The 3-5 largest players and their approximate market share
3. Key market segments (how the market breaks down)
4. Main growth drivers right now
5. Main headwinds or risks
6. Where the market is in its maturity cycle (emerging / growing / mature / declining)

Use plain language. Be specific — "significant growth" is not useful. "$12B market growing 18% YoY" is.

If you're uncertain about a specific data point, flag it with [VERIFY] rather than guessing.
02

Competitor Deep Profile

Use when: Analyzing a specific competitor in detail — go beyond the basics

Write a detailed competitor profile for [COMPANY NAME].

This profile is for [WHO WILL USE IT AND WHY — e.g., "a competitor building in the same space" / "due diligence analysis"].

Cover:
1. Company overview: founding year, HQ, employee count, funding/revenue if known
2. Core product or service — what it does and who buys it
3. Pricing model (how they charge, not just price points)
4. Stated differentiators (their own marketing claims)
5. Actual differentiation (what they're genuinely better at, in your assessment)
6. Known weaknesses or gaps in their offering
7. Recent strategic moves (last 12-18 months): acquisitions, feature launches, market expansion
8. Customer sentiment — what do reviews say? (Use G2, Capterra, Trustpilot if applicable)

End with a 3-sentence "so what" — if I were competing against them, what's the one thing I'd focus on?
03

Multi-Source Literature Synthesis

Use when: After gathering research from 3+ sources — turn notes into coherent analysis

I have research from multiple sources on [TOPIC]. Please synthesize it into a coherent analysis.

My source summaries:

Source 1: [PASTE SUMMARY OR KEY POINTS]
Source 2: [PASTE SUMMARY OR KEY POINTS]
Source 3: [PASTE SUMMARY OR KEY POINTS]
[Add more as needed]

Synthesis request:
1. What do all sources agree on? (Consensus findings)
2. Where do sources contradict or diverge? (Explain the disagreement)
3. What's the strongest overall conclusion the evidence supports?
4. What's the most important gap — what question do these sources not answer?

Audience for this synthesis: [WHO WILL READ IT]
Appropriate length: [PARAGRAPH / HALF PAGE / FULL PAGE]
04

Data Points to Narrative

Use when: Turning a spreadsheet or raw statistics into a readable analysis

Turn these raw data points into a coherent analytical narrative for [WHO WILL READ IT].

Data:
[PASTE YOUR DATA POINTS, STATISTICS, OR FINDINGS]

The narrative should:
- Open with the most significant or surprising finding
- Connect the data points into a story that explains what's happening and why
- Use transitions that show causation or correlation where warranted ("this led to," "as a result," "which explains why")
- Call out any anomalies or outliers worth noting
- End with one clear implication or takeaway

Length: [SHORT: 150 words / MEDIUM: 300 words / FULL SECTION: 500 words]
Tone: [ANALYTICAL / ACCESSIBLE / EXECUTIVE BRIEF]
05

SWOT Analysis Generator

Use when: Strategic planning, client work, or investment analysis

Generate a thorough SWOT analysis for [COMPANY / PRODUCT / INITIATIVE].

Context provided:
- What it is: [DESCRIPTION]
- Who it serves: [TARGET MARKET]
- Current position: [WHERE IT STANDS TODAY — early, growing, established, struggling]
- Key known facts: [PASTE ANY RELEVANT INFORMATION]

For each quadrant (Strengths, Weaknesses, Opportunities, Threats):
- Give 4-6 specific, non-generic items
- Each item should be verifiable or reasoned (not "good reputation" without basis)
- Distinguish between internal factors (S/W) and external factors (O/T) correctly

After the SWOT, add:
- The most critical strategic implication (one sentence)
- The highest-urgency item in the analysis (which quadrant, which item, why it matters now)
06

Rapid Industry Briefing

Use when: Before a meeting in an unfamiliar sector — get up to speed in 30 minutes

I need to get up to speed on [INDUSTRY] before [MEETING / PRESENTATION / DECISION] in [TIMEFRAME].

Current knowledge level: [KNOW NOTHING / BASICS ONLY / SOME FAMILIARITY]

Write a rapid briefing that covers:
1. What this industry does and why it exists (100 words max — assume I'm smart but uninformed)
2. Market size and key players (the 3-5 companies I should recognize)
3. Current state of the industry: growing, contracting, disrupted?
4. The 3 most important debates or tensions in this space right now
5. Jargon I'll hear that I should understand (define 5-8 key terms)
6. Things most outsiders get wrong about this industry

End with: "The 3 questions you should ask to sound like you know what you're talking about."
07

Interview Transcript Theme Extraction

Use when: After qualitative research interviews — find patterns across responses

I have interview transcripts from [NUMBER] interviews about [TOPIC]. Please analyze them and identify the major themes.

Transcripts:
[PASTE TRANSCRIPTS OR KEY QUOTES]

Analysis I need:
1. Top 5-7 themes that appear across multiple interviews (with frequency and representative quotes)
2. Most surprising finding — something unexpected or counterintuitive
3. Points of strong consensus (nearly everyone said this)
4. Points of significant disagreement (people had divergent views)
5. One quote per theme that best illustrates it

Audience: [WHO WILL READ THIS ANALYSIS]
Format: [BULLET POINTS / STRUCTURED PARAGRAPHS / EXECUTIVE BRIEF]
08

Gap Analysis

Use when: Identifying what's missing in a market, product, strategy, or content area

Perform a gap analysis for [WHAT YOU'RE ANALYZING — a product, market, content strategy, etc.].

Current state:
[DESCRIBE WHAT EXISTS NOW — what's being done, what's available, what's covered]

Desired state or benchmark:
[WHAT THE IDEAL STATE LOOKS LIKE, OR WHAT COMPETITORS / BEST PRACTICES OFFER]

For each identified gap:
- Name it clearly
- Explain why it's a gap (what need goes unmet)
- Rate its priority: HIGH / MEDIUM / LOW
- Suggest what would close it (briefly)

End with: the top 3 gaps ranked by impact, and what closing each one would actually require in terms of time or resources.
09

Executive Summary from Long Document

Use when: When a report or analysis needs a top-line summary for senior stakeholders

Write an executive summary for the document below.

Audience: [WHO WILL READ IT — executives, board, investors, clients, etc.]
Decision they need to make or action this should inform: [WHAT'S AT STAKE]

The executive summary should:
- Be 200-300 words maximum
- Open with the single most important finding or recommendation
- Cover the 3-5 most critical points (not everything in the document)
- End with a clear recommendation or next step
- Be written so that someone who only reads the summary can make an informed decision

Do not write a table of contents. Do not summarize every section. Extract the signal, not the structure.

Document:
[PASTE DOCUMENT OR KEY SECTIONS]
10

Trend Analysis from Multiple Sources

Use when: Quarterly research, strategic planning, or market update reports

Analyze the following sources to identify the most important trends in [TOPIC / INDUSTRY].

Sources:
[PASTE SUMMARIES, HEADLINES, OR EXCERPTS FROM YOUR SOURCES]

For each trend identified:
1. Name and describe it (2-3 sentences)
2. Evidence supporting it (cite which sources)
3. Timeline: Is this emerging, accelerating, or peaking?
4. Who is most affected?
5. What it means for [RELEVANT STAKEHOLDER — a company, investor, professional, etc.]

Cap at 5-7 trends. Don't include marginal trends to reach a round number.

After the list: rank the trends by significance and flag which one is most likely to be misunderstood or underestimated.
11

Research Question Generator

Use when: At the start of a new research project — avoid scope creep and rabbit holes

I'm doing research on [BROAD TOPIC]. Help me generate focused, answerable research questions.

Context:
- Purpose of the research: [WHY I'M DOING THIS — decision, report, article, strategy]
- What I already know: [BRIEF SUMMARY OF EXISTING KNOWLEDGE]
- What I specifically need to find out: [AS SPECIFIC AS YOU CAN BE]
- Constraints: [TIME, BUDGET, AVAILABLE SOURCES]

Generate:
1. 3-5 primary research questions (the ones that must be answered)
2. 5-8 secondary questions (that support or clarify the primary ones)
3. 2-3 questions I should NOT spend time on (scope exclusions that seem relevant but aren't)

For each primary question, suggest the best source type to answer it (database, expert interview, industry report, survey, etc.).
12

Audience Analysis

Use when: Before any research, content, or strategy work — know who you're writing for

Create a detailed audience analysis for [AUDIENCE NAME — e.g., "mid-level HR managers at companies with 200-1,000 employees"].

Use the information I provide and fill in reasonable inferences where I don't have data:

What I know about this audience:
[PASTE ANY DATA, RESEARCH, OR OBSERVATIONS YOU HAVE]

Produce:
1. Demographics (be specific where you can)
2. What they're trying to accomplish in their work
3. Their biggest frustrations or pain points related to [YOUR TOPIC]
4. What they already believe or assume (that may or may not be accurate)
5. Where they get information (what they read, watch, trust)
6. What would make them skeptical of [YOUR CONTENT / PRODUCT / RECOMMENDATION]
7. The language they use (how they describe their problems in their own words)

End with: "The insight most people miss about this audience."
13

Strategic Recommendation from Research

Use when: Turning analysis into action — the deliverable a client actually acts on

Based on the following research and analysis, generate a set of strategic recommendations for [WHO — a company, team, individual, etc.].

Context and research summary:
[PASTE YOUR ANALYSIS, FINDINGS, OR KEY FACTS]

For each recommendation:
1. State the recommendation clearly (actionable verb + specific action)
2. The evidence or reasoning that supports it
3. What "success" looks like if implemented
4. The main risk or objection to anticipate
5. Priority level: IMMEDIATE / 90 DAYS / LONG-TERM

Cap at 5 recommendations. Rank them by expected impact.

After the list: identify the one recommendation most likely to be resisted (internal politics, cost, change management) and suggest how to build the case for it.
14

Findings Presentation Structure

Use when: Before building slides — map out the argument flow first

Help me structure a research presentation for [AUDIENCE AND CONTEXT].

Research topic: [WHAT THE RESEARCH WAS ABOUT]
Key findings: [PASTE YOUR 5-10 MOST IMPORTANT FINDINGS]
Desired outcome of the presentation: [WHAT YOU WANT THE AUDIENCE TO DECIDE, BELIEVE, OR DO]
Time available: [DURATION]

Design the slide-by-slide structure:
- Each slide: title, 2-3 bullet points of what it covers, one visual or data element to consider
- Mark which slides carry the most argumentative weight
- Identify where audience questions are most likely to come up
- Suggest a "pre-mortem" slide if the research has significant uncertainty

The structure should build an argument, not just present information chronologically. What's the narrative arc?
15

Source Credibility Evaluation

Use when: Before citing a source in a client deliverable — don't embed bad data

Help me evaluate the credibility and relevance of these sources for a [TYPE OF DELIVERABLE — market report, academic paper, business analysis, etc.]:

Source 1:
- Name/URL: [SOURCE NAME OR LINK]
- Type: [SURVEY / ACADEMIC PAPER / INDUSTRY REPORT / NEWS ARTICLE / COMPANY BLOG / etc.]
- Date: [WHEN PUBLISHED]
- Claim I'm citing: [THE SPECIFIC CLAIM OR DATA POINT]

[Repeat for each source]

For each source, evaluate:
1. Methodology (is the claim based on a valid method?)
2. Sample size / scope (is it large enough to support the claim?)
3. Potential bias (who funded this research? What do they have to gain?)
4. Recency (is the data still relevant?)
5. Overall verdict: CITE WITH CONFIDENCE / CITE WITH CAVEAT / VERIFY BEFORE CITING / DO NOT CITE

Flag any source where the specific claim I'm citing overstates what the methodology can actually support.
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